| |
|
|
Untitled Document
Help us grow
You can help us by adding our logo on your site!
Just copy & paste the code below to your webpage.
Preview:
|
|
|
| |
 |
| |
A club or events attendance can be increased by over 36% through
a timely and effective campaign! Our bulk SMS marketing concept
ensures the right message, reaches the right people at the right
time. Using a unique campaign model developed by Squeeze Promotions
we will provide the infrastructure and know how to deliver SMS
camapign mangement that gets the most out of your market data. |
|
| |
A recent
CATI research survey has shown |
|
| |
On
94% of occasions, messages are read by the recipient |
|
| |
For
the average SMS campaign more than one in five people will
show the message to a friend |
|
| |
SMS
marketing is between 2 and 15 times as effective as direct mail
and email at generating consumer response |
|
| |
SMS
is 50% more successful than TV and 130% more successful than
Radio at communicating brand awareness |
|
| |
Two
thirds of people remember and spontaneously recall the average
campaign (76% after prompting) |
|
| |
On
average 36% of SMS campaign recipients are more likely to visit
a venue advertised as a result of the campaign (71% for the
best campaigns) |
|
| |
18%
of consumers state that they feel more positive about the brand
as a result of the campaign |
|
| |
 |
This graph shows
the effect SMS marketing has on consumers' intention to purchase
(eat at, visit…) For the average campaign, 36% (one third) of
consumers are more likely to buy the brand in the future. For
the best campaigns the most common effect (70%+) is for consumers
to be more likely to purchase. |
|
| |
The
quality/relevance of what we offer is higher than other forms
of marketing such as direct mail, or fly posting |
|
| |
A
mobile phone is a more personal environment than a mailbox or
an email inbox |
|
| |
A
mobile has little commercial clutter and much higher standout
|
|
| |
Mobile
campaigns can be targeted more tightly by a combination of demographics,
time, location and lifestyle interest/context |
|
| |
SMS
advertising is a very new medium and so is fresh for the consumer |
|
| |
Messages
are automatically stored, so may be referred to/used at a more
appropriate time |
|
| |
SMS
advertising is considered as acceptable as TV and radio advertising
if it is delivered by a trusted source |
|
| |
SMS
advertising has firmly proved that it is also a more effective
direct marketing channel than other media |
|
| |
Results
reveal that the degree of acceptance for SMS marketing is significantly
influenced by the level of exposure and the knowledge that messages
are being controlled by a known and trusted source. |
|
|
|
